Brand Strategy & Design
Your Story is the most powerful tool you have. Tell it well.
From side gigs to nonprofits and large enterprises, every organization needs an authentic and compelling brand. Our responsibility is not only to give your organization a striking graphic form but to support it with a narrative that engages and inspires action.
What We Do
Brand Strategy
Corporate Identity Audit
Brand Strategy
Brand Architecture
Brand Positioning
Brand Messaging
Brand Development
Naming
Copywriting & Core Messaging
Visual Identity Design
Art Direction & Illustration
Editorial & Publications
Packaging Design
How We Do It
01.
Research & Discovery
We always begin the process with creating a design brief that includes project objectives and goals, information about your target audience, competitors and how is your brand perceived in the market. We conduct research through in-person meetings, calls or online surveys.
Key Steps
AUDIENCE ANALYSIS
CLARIFY VISION, STRATEGIES, GOALS AND VALUES
PRESENT VISUAL BRIEF AND ACHIEVE AGREEMENT ON DIRECTION
02.
Strategy
We create a brand messaging framework to make sure that every piece of content tells a cohesive story and supports your goals.
Key Steps
VISUALIZE THE FUTURE/ INSPIRATION BOARDS
DEVELOP NARRATIVE AND ELEVATOR PITCH, PILLARS OF COMMUNICATION
ACHIEVE AGREEMENT
03.
Design & Exploration
In this phase, we will explore different ideas and applications. We will finalize the brand architecture and present the new visual strategy.
Key Steps
DEVELOP THE LOOK AND FEEL OF THE BRAND
DESIGN LOGO
CREATE A NEW COLOR PALETTE, ESTABLISH TYPOGRAPHY AND PHOTOGRAPHY STYLE
04.
Execution & Launch
We’re almost there—supporting collateral materials are designed and printed, PR statements are drafted, and your new brand is ready to be revealed to the public. We’ll also supply you with brand guideline documents and production files to keep your brand on track for the future.
Key Steps
BRAND EXPANSION
WEBSITE DESIGN AND DEVELOPMENT
DEVELOP LAUNCH STRATEGY AND PLAN
