Brand Strategy & Design

Rethink Your Vape Logo Animation

Your Story is the most powerful tool you have. Tell it well.

From side gigs to nonprofits and large enterprises, every organization needs an authentic and compelling brand. Our responsibility is not only to give your organization a striking graphic form but to support it with a narrative that engages and inspires action.

What We Do

Brand Strategy

Corporate Identity Audit
Brand Strategy
Brand Architecture
Brand Positioning
Brand Messaging

Brand Development

Naming
Copywriting & Core Messaging
Visual Identity Design
Art Direction & Illustration
Editorial & Publications
Packaging Design

How We Do It

01.

Research & Discovery

We always begin the process with creating a design brief that includes project objectives and goals, information about your target audience, competitors and how is your brand perceived in the market. We conduct research through in-person meetings, calls or online surveys.

Key Steps

AUDIENCE ANALYSIS

CLARIFY VISION, STRATEGIES, GOALS AND VALUES

PRESENT VISUAL BRIEF AND ACHIEVE AGREEMENT ON DIRECTION

Research & Discovery
Strategy

02.

Strategy

We create a brand messaging framework to make sure that every piece of content tells a cohesive story and supports your goals.

Key Steps

VISUALIZE THE FUTURE/ INSPIRATION BOARDS

DEVELOP NARRATIVE AND ELEVATOR PITCH, PILLARS OF COMMUNICATION

ACHIEVE AGREEMENT

03.

Design & Exploration

In this phase, we will explore different ideas and applications. We will finalize the brand architecture and present the new visual strategy.

Key Steps

DEVELOP THE LOOK AND FEEL OF THE BRAND

DESIGN LOGO

CREATE A NEW COLOR PALETTE, ESTABLISH TYPOGRAPHY AND PHOTOGRAPHY STYLE

Design & Exploration
Execution & Launch

04.

Execution & Launch

We’re almost there—supporting collateral materials are designed and printed, PR statements are drafted, and your new brand is ready to be revealed to the public. We’ll also supply you with brand guideline documents and production files to keep your brand on track for the future.

Key Steps

BRAND EXPANSION

WEBSITE DESIGN AND DEVELOPMENT

DEVELOP LAUNCH STRATEGY AND PLAN

Featured Case Studies

Like what you see? Let’s work together!