We’re an agile team of thinkers, makers and can-doers ready to transform ideas into meaningful creative that connects and converts.

Meet the team

  • Ewelina Zajac-Holdrege
    Designed products that are sold at Staples.

    Ewelina Zajac-Holdrege

    Founder & Creative Director
  • Erinn Kovitch
    Does an excellent monkey impression.

    Erinn Kovitch

    Art Director
  • Alaina Gardner
    Made a living winning coloring contests as a kid.

    Alaina Gardner

    Head of UI/UX Development
  • Josh Wahila
    Designed coins for the United States Mint.

    Josh Wahila

    Web Developer & Designer
  • Macon Richardson
    Favorite word is 'gallimaufry'.

    Macon Richardson

    Content Strategist
  • Ashley Depew
    Once played the clarinet and peacocks showed up.

    Ashley Depew

    Office Manager
  • Ian Barrett-Sargent 
    Second Degree Black Belt in Tang Soo Do.

    Ian Barrett-Sargent 

    Project Manager
  • Alyssa Micha
    Loves to knit cozy sweaters.

    Alyssa Micha


We partner with our carefully vetted network of experts to meet the specific needs of a project. This includes photographers, videographers, animators and digital marketers. Our extended network helps us stay nimble while delivering world-class creative.

“Working with Idea Kraft for our creative needs has been the best decision!”

Amy Humphrey
Director, Liberty Partnerships Program

“The team’s creativity and ‘outside the box’ thinking delivered a campaign that we are so proud to bring to the community.”

Maria Fabrizi
Director, Broome County Mental Health Department

“Idea Kraft was exceptional from our first meeting to project completion.”

Erin Summerlee
Director, Rural Health Network

“Idea Kraft has consistently exceeded our expectations.”

Carole Miller
Executive Director, AMT

You’re in good company.

Awards and Publications