At Idea Kraft, we believe doing our best work means constantly evolving and refining the way we work – on our own and with our clients.
That’s why we have recently decided to expand our copywriting capabilities with a dedicated messaging and content development procedure that goes beyond the strengths and limitations of traditional copywriting processes.
Our messaging and content development reimagines the brief as a creative collaboration between agency and client. This discussion is what we use to create web copy that accelerates brand growth, as well as a touchstone document for all future messaging.
How It Works
A brief is a creative tool. But clients are often asked to fill it out without context or guidance.
Our messaging and content development starts with an in-depth client workshop to discuss client responses and cover each section of the brief together. Inviting this close collaboration early on allows us to dig deeper and get to the core of brand identity.
Once the brief is completed, we then synthesize all of the information into a guiding document with audience analysis, brand pillars, positioning, voice, and a brand story. This research and strategy can then be used to write website copy that engages and converts, setting your brand up for a successful and profitable future.
We outlined each step of the process below.
1. Client Workshop
It all starts with a discussion. We cover your vision, as well as your brand and its position in the minds and hearts of your audience.
2. Messaging Development
We take what we learned from the client workshop, project stakeholders, and customer interviews to create a Messaging Handbook that outlines exactly what sets your brand apart.
3. Content Development
This research and client-approved strategy gives us the clarity and direction we need to write web copy that fits your brand like a glove and makes you easy to find.
What’s in the Messaging Handbook?
- Audience personas
- Market differentiation
- Brand positioning
- Process outline
- Credentials, testimonials, success stats
- Brand Story
Why It Works
Audiences are more likely to choose a brand with a message that implicitly understands their hopes, fears, and goals. Idea Kraft’s messaging and content development helps your brand show all it has to offer. That’s much more convincing than simply telling them.
Make Your Brand Message Matter.
Idea Kraft has 10+ years of experience working with a variety of clients, from nonprofits and manufacturers to B2B and direct-to-consumer brands. We’re seen how strong messaging can support virtually any organizational goal, from heightened awareness to long-term growth.
Ready to get started? We know we are. Get in touch today to schedule a consultation and tell us more about your brand.
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