The Client
Amphenol IPC
Amphenol is one of the largest manufacturers of interconnect products in the world, with locations in the United States, China, Germany, Puerto Rico, India, Korea, Brazil, and the UK. We worked with Amphenol Interconnect Products Corp. (IPC), a subdivision of the international corporation, to develop their branding, collateral materials, and website.
![amphenol-logo-old Amphenol AIPC old logo](https://idea-kraft.com/wp-content/uploads/2019/01/amphenol-logo-old.jpg)
Before
![amphenol-logo-new Amphenol IPC new logo made by Idea Kraft](https://idea-kraft.com/wp-content/uploads/2019/01/amphenol-logo-new.jpg)
After
The Challenge
Revamped, yet recognizable
Amphenol IPC needed its own identity that felt more modern than their previous branding while remaining integrated with the other divisions. We conducted extensive research and interviewed key stakeholders in the US and Europe to better understand what would set them apart in a global market.
The Solution
Turning research into results
Our research showed that the IPC team wanted to establish credibility, bring the logo into the modern era and improve communication efforts. Before landing on the final brand concept, we explored renaming the subdivision to something that more directly referenced the interconnect industry. However, we shifted gears to accommodate other company voices who did not want to stray from the original name, Amphenol Interconnect Products Corp. From there, we established a fresh, bold branding that represented the company’s history and growth.
![amphenol-ipc Amphenol IPC logo](https://idea-kraft.com/wp-content/uploads/2019/01/amphenol-ipc.png)
![Amphenol-Brand-Guidelines-logo-specs Amphenol brand guidelines showing logo specifics](https://idea-kraft.com/wp-content/uploads/2019/01/Amphenol-Brand-Guidelines-logo-specs.png)
![Amphenol-Brand-Guidelines-logo-improper Improper logo use](https://idea-kraft.com/wp-content/uploads/2019/01/Amphenol-Brand-Guidelines-logo-improper.png)
![Amphenol-Brand-Guidelines-color-palette Amphenol brand guidelines showing color palette](https://idea-kraft.com/wp-content/uploads/2019/01/Amphenol-Brand-Guidelines-color-palette.png)
![Amphenol-Brand-Guidelines-color-variety Amphenol brand guidelines showing color variety](https://idea-kraft.com/wp-content/uploads/2019/01/Amphenol-Brand-Guidelines-color-variety.png)
![amphneol-branding-icons Amphenol branding icons](https://idea-kraft.com/wp-content/uploads/2019/01/amphneol-branding-icons.png)
In addition to building a user-friendly and engaging website, we expanded Amphenol IPC’s sales approach with a new sales kit, custom PowerPoint templates, and collateral. The sales sheets were translated into multiple languages for the company’s international divisions. We also produced commercial photography to showcase Amphenol IPC’s products and create brand consistency across all platforms.
![amphenol-website-slider Screenshot of the Amphenol website angled slider](https://idea-kraft.com/wp-content/uploads/2019/01/amphenol-website-slider.jpg)
Dynamic Angles
Asymmetrical shapes draw the viewer in
![amphenol-website-hp-products Screenshot of the Amphenol website products section](https://idea-kraft.com/wp-content/uploads/2019/01/amphenol-website-hp-products.jpg)
Product Feature
Clear hierarchy makes it easy to find product
![amphenol-website-photos Screenshot of the Amphenol website product page](https://idea-kraft.com/wp-content/uploads/2019/01/amphenol-website-photos.jpg)