The Client

Amphenol IPC

Amphenol is one of the largest manufacturers of interconnect products in the world, with locations in the United States, China, Germany, Puerto Rico, India, Korea, Brazil, and the UK. We worked with Amphenol Interconnect Products Corp. (IPC), a subdivision of the international corporation, to develop their branding, collateral materials, and website.

Amphenol AIPC old logo
Amphenol IPC new logo made by Idea Kraft

Brand Attributes

  • Power

  • Global

  • Leading Edge

  • Innovation

  • Empowering

The Challenge

Revamped, yet recognizable

Amphenol IPC needed its own identity that felt more modern than their previous branding while remaining integrated with the other divisions. We conducted extensive research and interviewed key stakeholders in the US and Europe to better understand what would set them apart in a global market.

The Solution

Turning research into results

Our research showed that the IPC team wanted to establish credibility, bring the logo into the modern era and improve communication efforts. Before landing on the final brand concept, we explored renaming the subdivision to something that more directly referenced the interconnect industry. However, we shifted gears to accommodate other company voices who did not want to stray from the original name, Amphenol Interconnect Products Corp. From there, we established a fresh, bold branding that represented the company’s history and growth.

Amphenol IPC logo
Amphenol brand guidelines showing logo specifics
Improper logo use
Amphenol brand guidelines showing color palette
Amphenol brand guidelines showing color variety
Amphenol branding icons

In addition to building a user-friendly and engaging website, we expanded Amphenol IPC’s sales approach with a new sales kit, custom PowerPoint templates, and collateral. The sales sheets were translated into multiple languages for the company’s international divisions. We also produced commercial photography to showcase Amphenol IPC’s products and create brand consistency across all platforms.

Screenshot of the Amphenol website angled slider

Dynamic Angles

Asymmetrical shapes draw the viewer in

Screenshot of the Amphenol website products section

Product Feature

Clear hierarchy makes it easy to find product

Screenshot of the Amphenol website product page

Commercial Photography

Professionally shot images depict quality and value