Throughout the years and multiple acquisitions, the overall brand was inconsistent and sparse. Furthermore, it had a very dated online presence. We were very excited when Pleasant Valley approached us to help refresh their brand, especially knowing their amazing history and heritage. Through a truly collaborative effort, we helped them redesign and relaunch their web platform. Specifically, we placed an emphasis on e-commerce and a hybrid blend of user experience and visual design. In addition, we helped to expand the brand by updating their printed materials and packaging.