How can you benefit from a video marketing strategy?

How can you benefit from a video marketing strategy?

Macon RichardsonOct 22, 2020

Brands need a video marketing strategy.

This isn’t a new idea, but video has become increasingly important on every platform and channel in recent years, and a strong video marketing strategy is more valuable than ever.

According to Forbes Insights, 60% of people prefer to learn about new products and services by watching a video rather than by reading text. And including video on a landing page increases the likelihood that people will buy your product or service by 80%. Video is no longer just one piece of an overall marketing strategy— it should be central to all your outreach and campaign efforts.

Read on to learn how three of our clients benefited from incorporating video content into their marketing efforts.

We interviewed Binghamton University’s Coach Ord (along with two other members of the Greater Binghamton community) to create a series of educational videos and ads for High Stakes, a local marijuana youth prevention campaign.

This video for Incodema’s landing page shows off the sheet metal parts manufacturer’s equipment and facilities. Edited in gorgeous black and white, it is the first thing you see when you visit their website.

We worked with United Methodist Homes to create a series of recruitment videos that capture the incredible heart and passion of UMH employees through a combination of testimonial and b-roll footage.

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