Idea Kraft founder named 2021 Entrepreneur of the Year in statewide competition.

Idea Kraft
Idea Kraft

Oct 28, 2021

Last week was an exciting one at Idea Kraft— our founder and creative director Ewelina Zajac-Holdrege was named a 2021 Entrepreneur of the Year in a statewide competition! Ewelina is one of six awardees selected by New York State’s Entrepreneurial Assistance Centers, and the only awardee repping Upstate, NY.

The award recognizes Ewelina not only for her entrepreneurial spirit and business acumen, but also for her economic and community impact. Ewelina has created several high-paid, full-time jobs since Idea Kraft’s inception in 2012, and her commitment to partnering with local vendors has poured over $1M back into Binghamton’s economy.

“I am very thrilled to be recognized by NYS’s EAC, and I am thankful for the opportunities that this program has presented to me and my business. I look forward to continuing to play a key role in the Southern Tier’s economic landscape as Idea Kraft grows.” – Ewelina Zajac-Holdrege

Since Day 1, Ewelina’s goal has been to build a sustainable, scalable and profitable business. Idea Kraft has grown by double digits every year, and the company has never posted a loss under her leadership. Not only did Idea Kraft weather the COVID-19 pandemic, but the agency is on track to report 2021 as its most profitable year yet.

Ewelina is also being recognized for her commitment to guiding, supporting and encouraging the professional development of others— in particular her staff and high school students participating in the Greater Binghamton Scholastic Challenge Competition, where she volunteers as a judge and mentor.

Congrats, Ewelina! What a well-deserved honor!