6 types of video marketing to increase brand awareness

Macon Richardson
Macon Richardson

Mar 18, 2021

Video is a powerful tool for telling stories. Given the medium’s increasing importance on every platform and channel in recent years, a strong video marketing strategy is more valuable than ever. We’ve outlined six different types of video content that we have created for our clients that helped them connect with their audience and increase brand awareness.

1 – Brand Videos

Brand videos are typically created to showcase your company’s high-level vision, mission, or products and services. The goal of these videos is to build brand awareness and speak to your target audience. The video below communicates United Methodist Homes’s values and company culture to attract new employees.

2 – Event Videos

If you’re hosting an event like a conference, round table discussion or fundraiser, creating a highlight reel is a great way to recap what took place for those unable to attend and to get people excited about your next event. We created the video below to share our annual Re-Kraft event with our audience.

3 – Expert Interviews

Capturing interviews with experts and thought leaders in your industry is a great way to build trust with your audience. The videos should go beyond surface-level and offer concrete takeaways for viewers. In the video below, a local basketball coach gives honest advice to teenagers about drug use.

4 – Educational or How-To Videos

Instructional videos can be used to teach your audience something new or build the foundational knowledge they’ll need to better understand your company or organization. The video below gives a brief overview of the purpose, history and results of New York State Community Schools, and speaks to students and their families, donors and advocates.

5 – Explainer Videos

This type of video is used to give your audience a deeper understanding of your company. Many explainer videos focus on how prospective customers can overcome a problem by adopting or buying the company’s product or service. In the below video, Scorpion employees describe how unique and effective the company’s products are within the retail security industry, and how that benefits Scorpion’s customers.

6 – Case Study and Customer Testimonial Videos

Prospective customers want to know that your product can solve a specific problem they are experiencing. One of the best ways to prove to prospects that your company can help is by creating case study videos featuring customer testimonials. Satisfied customers are your best advocates! The below video showcases a happy customer describing how Samscreen helped solve their manufacturing problem.

Are you looking to create some engaging content to support your business or brand’s marketing efforts? Get in touch!