6 ways to optimize your next video marketing campaign

Macon Richardson
Macon Richardson

Apr 9, 2021

Video is one of the most popular forms of content marketing today, and it has become increasingly important on every platform and channel in recent years. According to Hubspot, video has become the most commonly used format in content marketing, overtaking blogs and infographics. Video can yield a major ROI for your brand, as long as it’s done right. Here are six tips and tricks to help you create a video marketing campaign that boosts your brand’s profile and offers a strong ROI.

1 – Make sure it passes the silent movie test.

Treat the first frames of your video like a silent movie. People usually see the first five seconds of video without sound playing, no matter what device or platform they’re on. Ask yourself— without sound playing, does the first five seconds of my video grab viewers’ attention?

2 – Make it mobile-friendly.

According to Statista, mobile devices (excluding tablets) generate about half of all website traffic globally. People will most likely be watching your video from a mobile device, so make sure your video makes an impact regardless of what size screen it’s viewed on.

3 – Upload an interesting thumbnail.

A thoughtfully selected thumbnail can improve your play rates. In fact, 90% of the best performing videos on YouTube have custom thumbnails. Stand out and increase your video engagement by avoiding blurry or motion-filled shots and picking a frame where your subject looks crisp and clear.

4 – Use clear call-to-actions.

Lead the viewer into taking an action that helps them and your brand by creating a call-to-action or offering a discount. Asking your viewers to take an action can increase your number of subscribers, engagement rate, and conversions.

5 – Create with a specific social channel in mind.

ROI is closely tied to aligning your creative with individual platforms and corresponding audiences. You shouldn’t be using creative for Facebook or Instagram interchangeably with Twitter or LinkedIn.

6 – Communicate a clear message.

Make sure your video’s message is clear. Your viewers should have a solid understanding of how your brand improves their life after watching. Pretty imagery can only go so far— that imagery needs to contain a clear message that provides a direct impact on the viewer and generates ROI for your brand.
No matter what new trends in video for business marketing pop up over time, always keep these tips in mind when creating your video marketing campaign. With the know-how and help of the right creative agency, you can create engaging video content that grows your audience and boosts your bottom line.

Looking to market your business or brand with video? Get in touch!