The Client


Motili works with the biggest names in the REO, property management, and home warranty markets and represents more than 2 million local homes and properties.

The Challenge

The challenge…how to transform a 20-year old service company into a tech start-up? Motili was undergoing a restructuring process that included a name change and a shift in their identity. All marketing materials needed a redesign, but more significantly, they needed a brand strategy that would reposition them as a start-up, communicate the transformative nature of the company, and be attention-getting and effective in a very competitive market place.

Idea Kraft worked in close collaboration with the Motili team to define their brand strategy and develop a whole new visual identity system. From clean, crisp typeface and color palette, to contemporary collateral materials and a new online presence, Idea Kraft created a comprehensive, across the board brand identity for Motili.

This included a new visual identity system, brand and implementation guidelines, a new website, app and platform UI, collateral materials, environmental graphics – including banners and wall decals – promotional materials, and email campaigns.

Overall website design has changed since we developed this for them.

IK is a full-service shop that offers a rare combination of overarching quality and attention to detail. They are an extension of my team, and I can count on them to deliver on projects big and small, time and time again.

Joyce Lin

Motili Director of Marketing