The Client
Motili
Motili works with the biggest names in the REO, property management, and home warranty markets and represents more than 2 million local homes and properties.
The Challenge
The challenge…how to transform a 20-year old service company into a tech start-up? Motili was undergoing a restructuring process that included a name change and a shift in their identity. All marketing materials needed a redesign, but more significantly, they needed a brand strategy that would reposition them as a start-up, communicate the transformative nature of the company, and be attention-getting and effective in a very competitive market place.
Idea Kraft worked in close collaboration with the Motili team to define their brand strategy and develop a whole new visual identity system.
From clean, crisp typeface and color palette, to contemporary collateral materials and a new online presence, Idea Kraft created a comprehensive, across the board brand identity for Motili.
This included a new visual identity system, brand and implementation guidelines, a new website, app and platform UI, collateral materials, environmental graphics – including banners and wall decals – promotional materials, and email campaigns.
![motili-portfolio-homepage](https://idea-kraft.com/wp-content/uploads/2017/11/motili-portfolio-homepage.jpg)
Overall website design has changed since we developed this for them.
![Motili-Stationary-2](https://idea-kraft.com/wp-content/uploads/2017/11/Motili-Stationary-2.jpg)
![Motili-Stationary-3](https://idea-kraft.com/wp-content/uploads/2017/11/Motili-Stationary-3.jpg)
![Motili-Stationary-1](https://idea-kraft.com/wp-content/uploads/2017/11/Motili-Stationary-1.jpg)
![motili-portfolio-materials-2a](https://idea-kraft.com/wp-content/uploads/2017/11/motili-portfolio-materials-2a.jpg)
![motili-portfolio-materials-2b](https://idea-kraft.com/wp-content/uploads/2017/11/motili-portfolio-materials-2b.jpg)
![motili-portfolio-materials-2c](https://idea-kraft.com/wp-content/uploads/2017/11/motili-portfolio-materials-2c.jpg)
![motili-portfolio-tshirt](https://idea-kraft.com/wp-content/uploads/2017/11/motili-portfolio-tshirt.jpg)
![motili-portfolio-denver](https://idea-kraft.com/wp-content/uploads/2017/11/motili-portfolio-denver.jpg)
IK is a full-service shop that offers a rare combination of overarching quality and attention to detail. They are an extension of my team, and I can count on them to deliver on projects big and small, time and time again.
Joyce Lin
Motili Director of Marketing