The Client

Cat® Lights

When Cat lights launched their first product line of high quality and durable flash lights and work lights in 2013, Idea Kraft was there to help build the brand. By maintaining the values, integrity and reputation of Cat Brand, we were tasked with packaging design, sales and marketing collateral, website and video production. The work we created helped Cat expand into the global market.

The Challenge

Built from the Ground up

As an internationally recognized brand, consistency was key across all brand materials and platforms. Ensuring that the Cat Brand was at the forefront was our mission in creating collateral that represented the durable and long lasting products.

The Solution

Packaging with Impact

From sell sheets and brochures, to packaging and displays, we carried the brand across many platforms. We were able to elevate the look by using high end photography to show the products in use to really highlight their capabilities. Packaging was designed in a way that showcased features, and provided a canvas that allowed plenty of space for multiple language translations.

Extending an Online Presence

In order to extend the brands presence even more, the Idea Kraft team worked to refresh the corporate website. Design mock ups were based on a photographic approach, with gritty images that featured the products in use in practical ways.