MHAST was open to new directions, both with the bell and without it. They did request that the new logo feel simple, fresh, and classic. So we tried different fonts, color palettes, and iterations of the bell until we arrived at a few options that felt authentic to MHAST.
The final redesigned logo reflects a sense of hope and connection by juxtaposing the outline of a bell against rays of sun in the background. It radiates positivity, putting a fresh spin on the dark history of the original bell symbol.
A simple and humanistic font also works to reduce the stigma of seeking mental health treatment. Now, when clients go to MHAST’s website, they’re greeted with visuals that embrace the bright side of getting mental health support.