The Client
Ithaca Area Economic Development (IAED) & Alliance for Manufacturing and Technology (AMT)
Ithaca Area Economic Development Agency, in a partnership with AMT, launched the Direct-to-Work program, which pays high school graduates to complete a nationally recognized manufacturing certification and guarantees program participants job interviews with local manufacturers. It was a great opportunity for non-college bound teens, but they needed help spreading the word.
How We Helped
Audience Research
Focus Group
Campaign Strategy
Campaign Concept & Development
Paid Social