The Chamber approached Idea Kraft looking for help not only changing their visual identity, but also in the way they were presenting themselves through their core messaging, mission, and values. With a transition of leadership taking place, it was time to look to the future. The Chamber wanted to stand out and create a fresh look to show themselves in a new light.
Throughout the branding process, we looked at several different aspects and asked, “What would members be looking for?” With that in mind, we conducted email surveys and focus groups with members of the Chamber to determine what was lacking, and what was working. Their input and vision was the key for Idea Kraft to rebrand and point the Chamber in the right direction for the future.