Liberty Partnerships Statewide logo white

The Client

Liberty Partnerships Program

The Liberty Partnership Program (LPP), creates engaging programs to support middle and high school students as they develop: academically, socially, and emotionally. Students have an increased likelihood of graduating from high school with a secured path to higher education or employment. LPP collaborates with schools and community partners to offer tutorial services, mentoring, socio-emotional counseling, career and college exploration activities, and enrichment, as well as support for students and their families.

Liberty students working
Liberty students working

The Client

Liberty Partnerships Program

The Liberty Partnership Program (LPP), creates engaging programs to support middle and high school students as they develop: academically, socially, and emotionally. Students have an increased likelihood of graduating from high school with a secured path to higher education or employment. LPP collaborates with schools and community partners to offer tutorial services, mentoring, socio-emotional counseling, career and college exploration activities, and enrichment, as well as support for students and their families.

“Design creates culture.
Culture shapes values.
Values determine the future.”

Robert L. Peters, designer and author

The Challenge

Advancing an organization

As 2019 marked their 30th year, it was time to reflect upon their brand and create new elements that truly represented the organization and would carry them into their next thirty years. Just as LPP helps students to reach their full potential, it was Idea Kraft’s turn to help LPP reach theirs.

Liberty Partnerships logo

Before

Liberty Partnerships logo

After

The Solution