SUNY Cortland prides itself on being one of New York’s top public comprehensive colleges and the total package for prospective undergraduates seeking a well-rounded academic, athletic and social experience. For nearly 150 years, students have chosen to attend Cortland because the institution offers an excellent education at an affordable cost. Graduates have gone on to make a difference in education, business, government, fitness, medicine and many other fields. At the same time, the College has transformed in recent years, with emerging academic programs, a more diverse student population and $200 million in campus construction. Expanding the college branding would be essential to their growth.
The IDEA KRAFT team has completed a comprehensive visual identity for SUNY Cortland which includes secondary marks, dragon illustrations, heritage mark and sport club identity.