Idea Kraft provided a website overhaul for QUALITYstarsNY, New York’s Quality Rating and Improvement System (QRIS) for early childhood programs. The program had been maintaining two separate sites: one for educators and another for the families QRIS serves. The Idea Kraft team combined the two sites and streamlined the user flow to create a new website and information hub equally helpful to both audiences.
How We Helped
Idea Kraft completely rehauled the information architecture and navigation of the site, making it easier for all users to navigate the site. We mapped out new user flows for both educators and families based on each audience’s specific needs. We emphasized topics that mattered most to each group and utilized interactive components to make resources findable and engaging.
We added a fully interactive and filterable map that allows users to quickly and easily find nearby programs. Not only did we upgrade the frontend, but we overhauled the backend so that it will be easy for QRIS to add new map points and data as needed in the future.