2013
Moving in to Lackawanna Train Station
Idea Kraft started in the founder’s basement, but soon, after just a few months, we found our new home at the historic Lackawanna Train Station in downtown Binghamton, New York.
2013
Catlights
This was one of our very first accounts and to this day, we are proud of the work we have done, building this brand. Because of this long-term relationship, Idea Kraft exists today. Best part? Visiting Caterpillar headquarters in Peoria, Illinois.
2015
Business Plan Competition
Having the city of Binghamton welcome our business to downtown and then winning this competition was the icing on the cake. We also learned how to actually write a good business plan.
2016
Yoga in the studio
We like to keep our Friday afternoons interesting.
2016
Hello Binghamton Book
One of the biggest projects to support our community. The “Hello Binghamton” book captures the Southern Tier’s diverse style, spirit, and resilience. From little boutiques and eateries to historical venues, we help share the story of our neighborhood through our lens and collective experience.
2017
Inaugural Re-Kraft Event
The team spent a weekend creating a new brand and website for one lucky winner, kicking off our most notable annual event.
2017
Speaking at Create Upstate
Erinn and Alaina represented Idea Kraft, giving a presentation on our Re-Kraft event. We were honored to share the stage with so many amazing designers, developers and creators.
2017
Chamber Brand Launch Event
This Rebrand Bash was one of our most successful rebranding events of the decade, and was the beginning of our long-term relationship with this amazing organization.
2018
NOLA Expansion
Our business partner, Chris, helped with our expansion to New Orleans, which resulted in many, interesting projects. Our IG feed definitely benefited from beautiful, local scenes.
2018
IK Weddings
We are a close knit team in and out of the office and love celebrating each other’s significant milestones.
2018
LUMA VIP parties
When we were asked to participate in our community’s most innovative event, we could not say no. For a few years, we organized and designed a fabulous pop up event while also flexing our bartending muscles.
2018
Suny Cortland Branding
We had been knocking on SUNY Cortland’s doors for a while, and we finally made it in. We love this project! It allowed us to take our illustration skills to the next level.
2018
JCCGCI
Although many of us have never been to Southern Brooklyn, this project and our work with this organization has been close to our hearts from the start, and has developed into a long-term relationship. Good work leads to more good work.
2019
Quotes gone wrong
Quoting a small 150-product e-commerce store that actually had over 10,000 SKUs due to product variations.
2020
Savvy Cat video
We designed every touchpoint in branding of the Savvy Cat Brand with the word “savvy” in mind— including packaging and the litter box itself. But the highlight of the project was producing the video while trying to wrangle 4 cats and getting them to act!
2020
Delivery fiascos
Trying to figure out plan-B when a palette of product was left in a snowstorm, or rerouting a truck full of custom tape!
2020
Winning HYPE Creative Award
In 2020 Erinn was thrilled to take home the HYPE award from the Chamber of Commerce.
2021
Sushi at Phantom Chef
We were never shy about our love for good food, so what can be better than cooking and eating together?
2021
Halloween Tradition
We take Halloween seriously, and it’s one of the most fun days in our office.
2022
Winning Entrepreneur of the Year
Our founder Ewelina Zajac-Holdrege has been named a 2021 Entrepreneur of the Year in a statewide competition! Ewelina is one of six awardees selected by New York State’s Entrepreneurial Assistance Centers. The award recognizes Ewelina not only for her entrepreneurial spirit and business acumen but also for her economic and community impact.
2022
Binghamton University Mentoring
From guest speaking lectures to internships, Idea Kraft collaborates with our local SUNY school to provide hands-on opportunities for future designers, writers and marketers. Almost every year, we host a student group in our office to talk shop, and showcase our work and process.
