Pleasant Valley Wine Company
The Pleasant Valley Wine Company, located near the village of Hammondsport, New York is the oldest winery in the Finger Lakes region. Established in 1860, the winery proudly displays the designation U.S. Bonded Winery No. 1 and has eight remarkable stone buildings listed on the National Register of Historic Places. The Pleasant Valley Wine Company has been a trend-setter in the wine-making industry for decades, and it is currently one of the most renowned producers of prestigious and sought-after champagnes in America.
Reinventing a Classic
Throughout the years, multiple acquisitions , the overall brand seemed to be inconsistent and sparse with very dated online presence. Knowing their amazing history and heritage, we were very excited when Pleasant Valley approached us to help refresh their brand. Through a very collaborative effort, we helped them redesign and relaunch their web platform with an emphasis on e-commerce and a hybrid blend of user experience and visual design. We helped to expand the brand even more through an updating of their printed materials and packaging as well.
The team at Pleasant Valley invited us to visit their beautiful vineyards and we were inspired by the richness of their culture and product offering.
The previous logo had been used inconsistently on all materials. The typeface changed with every application and there was never a consistent guide set up. The illustration was hard to see and the tagline also moved around. In order to create a standardized “lockup” we fine tuned the logo and set a standard typeface to use. We also created two versions of the logo – a text only option and also the full image option. The streamlined text only version creates a level of sophistication and modernity that wasn’t present before.
We started the project with goals of turning the site into modern user experience that leverages the use of great photography, pairing it with beautiful interactive design, and streamlining the user flow in a way that delights and promotes product. We also insisted that the product tastings should be included in the discovery phase (just kidding). Before we could get started on the site, we needed to build an image library that showed off how impressive the facility really was.
The Look and Feel
Once we had established a library of images, we could then incorporate these images into the site – not only visually to enhance the user experience, but for the functionality of building the e-commerce portion of the site. The old site only listed the products. We took the products into our studio and photographed them so the user would have a traditional shop to browse.