The Discovery Center logo
Discovery Center Bee Hive
The Discovery Center logo

The Client

The Discovery Center of the Southern Tier

The Discovery Center is a hands-on interactive children’s museum, featuring exhibits that encourage play-based learning and foster creativity. Children are free to touch, to laugh, to manipulate and to explore the exhibits in a happy and safe environment.

The exterior of the Discovery Center

The Challenge

Showcase and Simplify

The old website had become outdated, disorganized and hard to manage. The goal of the redesign was to present a much cleaner, more modern layout that showcases the tactility, fun and interactivity of the museum, while also optimizing the back end to improve management of the new site. With the old site, the client used a separate platform to manage certain programs, which directed users to outside sites and caused their events calendar to miss events.

Six brand colored dots in a row
Young girl water plants

The Solution

Playful, Tactile and Interactive

By mixing beautiful photography of the exhibits with playful textural elements and subtle motion, we created an engaging homepage design that’s easy for visitors to navigate. Everything is seamlessly integrated and in one place now on the back end, and we switched to a payment platform that saves them money.

With a more engaging layout that’s consistent throughout the website, and improved hierarchy and calls to action, the new website better serves its intended audience.

Discovery Center website on a laptop
Discovery Center website homepage
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Boy playing outside
Pirate ship inside the discovery center
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Fringe + Co.

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Otsego County