The Discovery Center of the Southern Tier
The Discovery Center is a hands-on interactive children’s museum, featuring exhibits that encourage play-based learning and foster creativity. Children are free to touch, to laugh, to manipulate and to explore the exhibits in a happy and safe environment.
Showcase and Simplify
The old website had become outdated, disorganized and hard to manage. The goal of the redesign was to present a much cleaner, more modern layout that showcases the tactility, fun and interactivity of the museum, while also optimizing the back end to improve management of the new site. With the old site, the client used a separate platform to manage certain programs, which directed users to outside sites and caused their events calendar to miss events.
Playful, Tactile and Interactive
By mixing beautiful photography of the exhibits with playful textural elements and subtle motion, we created an engaging homepage design that’s easy for visitors to navigate. Everything is seamlessly integrated and in one place now on the back end, and we switched to a payment platform that saves them money.
With a more engaging layout that’s consistent throughout the website, and improved hierarchy and calls to action, the new website better serves its intended audience.