“The Idea Kraft team has thoughtfully and efficiently guided us through this process, making it much smoother and easier than previous experiences with other creative agencies. Communication is prompt and professional, creative work is original and spot on for our brand, and project management is highly organized and transparent.”

Ellen Goldberg, Owner


To help Crossfit Syracuse transition into Syracuse Sweat Club, we created a new brand identity system and online platform. In addition to developing a bold and graphic logo, we used unified typography and colors to build a robust branding system that can be used across their website, social media and print collateral.