“The Idea Kraft team has thoughtfully and efficiently guided us through this process, making it much smoother and easier than previous experiences with other creative agencies. Communication is prompt and professional, creative work is original and spot on for our brand, and project management is highly organized and transparent.”

Ellen Goldberg, Owner

THE BRAND

To help Crossfit Syracuse transition into Syracuse Sweat Club, we created a new brand identity system and online platform. In addition to developing a bold and graphic logo, we used unified typography and colors to build a robust branding system that can be used across their website, social media and print collateral.

Pantone Black C

Pantone 1655 C

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THE WEBSITE

We created a more dynamic and user-friendly web experience by introducing dramatic photography and an improved structure that allows the user to easily explore all the gym has to offer.

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Philosophically Built

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Binghamton HOTS