The Client
Rural Health Network
The Rural Health Network is made up of people who are passionate about creating healthy communities in South Central New York. The main focus of their programs revolve around Advocacy, Education, Food, Transportation and Well-being. Idea Kraft and The Network worked together to evolve their agency and program websites.
The Challenge
Evolving Brands
Generally clients come to Idea Kraft with full branding projects, this was not the case for the Rural Health Network. They were looking to keep their current logos and sub-brands but wanted to bring a new life to their websites while connecting them with some similar visual aspects.
Our Goal
Making content approachable
One of the main areas of focus during the redesign was to slim down the overwhelming amount of content and bring key facts to the forefront. We wanted to make sure that programs were easy to understand and we wanted to bring light the huge impact that the Rural Health Network has in South Central New York.
The Solution
Consistency is key
Across the three different websites we wanted to create some similarities in the design while keeping the legacy and personality of each project. While doing so we built all three websites with the same backend so that any Rural Health Network employee can update any of the websites at any time.