Quality Stars NY. A Winning Beginning To All Our Children.

The Client

Idea Kraft provided a website overhaul for QUALITYstarsNY, New York’s Quality Rating and Improvement System (QRIS) for early childhood programs. The program had been maintaining two separate sites: one for educators and another for the families QRIS serves. The Idea Kraft team combined the two sites and streamlined the user flow to create a new website and information hub equally helpful to both audiences.

How We Helped

Content Strategy
Information Architecture
UX Design
Web Design
Web Development


Idea Kraft completely rehauled the information architecture and navigation of the site, making it easier for all users to navigate the site. We mapped out new user flows for both educators and families based on each audience’s specific needs. We emphasized topics that mattered most to each group and utilized interactive components to make resources findable and engaging.

Laptop and mobile view of the https://qualitystarsny.org/ homepage.
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iPad view of Quality Stars NY map.