The Client

Otsego County Chamber of Commerce

The Otsego County Chamber of Commerce supports member businesses, offering business advocacy, putting businesses out in front of the public through networking opportunities, special events, website, and presenting educational opportunities to help businesses strengthen their business capability and sustainability.

The “Best of Otsego County” book was created by Idea Kraft to encompass all the opportunities that are available in Otsego County. From tourism to business and industry, to education and outdoor adventure, this guide book touches on all the important reasons why you should live in or visit Otsego County.

The Process

This publication required a very hands-on approach to take it from start to finish. Idea Kraft was responsible for not only selling the ad space but then signing on businesses for custom photoshoots and designing individualized full-page ads. Once the advertising was in place, the Idea Kraft team worked to capture the beauty and opportunities in the area through both the written word and captivating images.

The final product is a beautiful balance between engaging copy, advertisements, high-end photography, testimonials, and a full Chamber member directory.