The Client

We partnered with the Prevention Coalition of Broome County and the Broome County Mental Health Department to build and launch a public health campaign that educates local teens and their parents about the risks associated with underage marijuana use.

How We Helped

Strategy
Art Direction
Copywriting
Video Production
Social Content
Web Design
Digital Ad Management

Art Direction

We knew from day one that we didn’t want to employ scare tactics, so we created a visual identity full of dynamic shapes, lots of color and ample life.

Messaging

We kicked-off the project by familiarizing ourselves with the social issue at hand. Broome County Mental Health Department shared their research materials with us, and we dug deep into how marijuana affects the developing brain of a teenager. Knowing that marijuana use and policing is a hot button topic, our messaging focused on myth-busting and verified facts, not telling others what they should or should not do.