The Client

Guthrie Community Credit Union

In 2020, Northeastern PA mainstay Guthrie Federal Credit Union became Guthrie Community Credit Union. To coincide with their name change, they needed a rebrand and website equal parts welcoming and expert.

How We Helped

Brand strategy
Brand identity
Brand messaging
Digital experience
Art direction
UX & visual design

A forward-looking rebrand and website that celebrates the past.


Through a unique visual and verbal language, we developed a community-oriented and welcoming personality that members could trust. Soothing floods of color, diamond patterns that convey strength, consistency and wealth, and approachable messaging that entertains and educates show that GCCU understands and empathizes with its community.