Fringe + Co.
Fringe is a New Orleans based women’s fashion brand specializing in headwraps and sequined t-shirts. They are a bold and fearless brand who want to embellish the ordinary.
The products that Fringe makes are bold, flashy, sparkly and are always the center of attention. The challenge for this project was creating a logo and brand that would stand out and become recognizable against the backdrop of color and sparkle.
Clean + Bold
By creating our own font for the logo we established a look unique to Fringe + Co, while keeping external elements to a minimum. By introducing a plus sign to the logo, a logo mark was built directly into the simple text logo. Color blocking throughout the design was key in creating a bold yet minimal backdrop to the products themselves.