The Client

Fringe + Co.

Fringe is a New Orleans based women’s fashion brand specializing in headwraps and sequined t-shirts. They are a bold and fearless brand who want to embellish the ordinary.

Fringe and Co fashion brand logo concept 4
Fringe + Co. fashion brand logo concept 8
Fringe and Co logo concept 3
Fringe + Co. fashion brand logo concept 7
Fringe + Co. fashion brand logo concept 1
Fringe and Co fashion brand logo concept 3
Fringe + Co. fashion brand logo concept 6
Fringe + Co. fashion brand logo concept 9
Fringe + Co. fashion brand logo concept 5
Fringe + Co. fashion brand
fringe co business card front
Fringe + Co. business card back

The Challenge

Stand Out

The products that Fringe makes are bold, flashy, sparkly and are always the center of attention. The challenge for this project was creating a logo and brand that would stand out and become recognizable against the backdrop of color and sparkle.

The Solution

Clean + Bold

By creating our own font for the logo we established a look unique to Fringe + Co, while keeping external elements to a minimum. By introducing a plus sign to the logo, a logo mark was built directly into the simple text logo. Color blocking throughout the design was key in creating a bold yet minimal backdrop to the products themselves.

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Binghamton University

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The Discovery Center