Eastern Metal Signs and Safety
Eastern Metal has been manufacturing safety products for the work zone for more than 70 years and is a leader in the work zone safety industry. As the company grew, they needed to update and refresh their website to more closely match their products and services.
A Complete E-commerce Overhaul
Idea Kraft worked with Eastern Metal Signs and Safety to completely overhaul their online store, making products more searchable, improving the online shopping experience and implementing their XPress program online. With products now set up using leading best practices, customer engagement has gone up significantly.
Positioning the Brand for Success
Fast delivery times are one of the key differentiators that make Eastern Metal Signs and Safety stand above their competitors. On their old website, their XPress program required customers call in, delaying the checkout process. We set up XPress online, further selling their fast delivery times to customers. They also wanted to grow their Custom and Commercial division, and their old website did little to encourage this. We solved this by making the Custom and Commercial page visually distinct, with calls to action and frictionless form design. Now customers can easily request a quote. Our professional photoshoot came into play as well – the old website used repetitive imagery, and were able to provide a shopping experience with accurate images.