Idea Kraft created a website that is interactive, easy to navigate and seamlessly incorporates graphic elements our team designed for the restaurant’s menu and packaging. The site showcases HOTS’s mouthwatering food with eye-catching photography and custom illustrations, and we added bold CTA buttons that engage users and make the overall experience more interactive and personalized. By reorganizing the site’s content and layout, we were able to simplify navigation and make the user experience intuitive and effortless. HOTS’s franchise information had previously lived on a completely separate website, and we recommended integrating that info onto the new website. And given the ongoing COVID 19 pandemic, it was imperative that we made sure customers can quickly and easily place online orders for pick up or delivery. The finished product is simultaneously functional and visually engaging, and it is a fitting update for a business that has grown exponentially in recent years.