Design that resonates with your students, your Faculty and your community.

The visual identity of a university or school appears everywhere, from signage and diplomas, to sports teams and apparel, to websites and social media. Without schoolwide brand consistency, the institution is sacrificing trust, reputation and connection with their audiences.
We’ve helped local school districts, non-profit educational organizations and nationally ranked universities build their branding as a way to attract prospective students and engage with their staff, alumni and community.


  • Brand Identity
  • Web Design and Development
  • Messaging
  • Print Design
  • Digital Marketing
  • Video Development
  • Environmental Graphics

Featured Case Studies

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    I need help with:

    Brand strategyWebsiteContent (social media/copywriting)NamingCommunications (brochure, books)Brand identityCampaign (print/digital)Brand guidelinesBranded environmentsPackage designStationery designOther/I don't know

    We are a New York State WBE-Certified Firm

    You don’t need to compromise the quality of work you receive while you fulfill your diversity goals. From state agencies, prime contractors and educational institutions, Idea Kraft helps organizations grow and succeed through great design and targeted marketing.

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