About Us

Idea Kraft is a full-service creative studio that specializes in branding and digital marketing. Located in the heart of downtown Binghamton, we have worked with local clients like LUMA and eatBing, as well as nationwide clients from NYC and New Orleans. 

Overview

Marketing Coordinator will be responsible for planning, developing and managing marketing campaigns for IDEA KRAFT and our clients. Other responsibilities will consist of content creation, copywriting and managing social media campaigns. We are looking for a dynamic, detail-oriented person to work on internal and external projects for a wide range of industries. 

Primary responsibilities:

  • Lead and implement the annual marketing strategy for Idea Kraft and our clients
  • Conduct market and competitive analysis (digital, mobile, social, local) to identify key marketing and customer trends
  • Implement a combination of strategic, conceptual and copywriting and proofreading skills
  • Work closely with team members and clients to find correct voice, selling points
  • Developing and creating engaging copy for proposals, client pitches and other office promotions
  • Collaborate with the client and various teams on projects ranging from web, print collateral, press releases, and social media
  • Proofreading and approving content prior to production (print, web etc.)
  • Identify new marketing opportunities for Idea Kraft
  • Manage Idea Kraft social media accounts, blog, monthly email newsletter
  • Manage outside suppliers , including copywriters, photographers and video production companies
  • Manage Hubspot CRM and ensure that complete and accurate information is captured. Manage email marketing campaigns and landing pages.

Job requirements:

  • University Degree or diploma in business, marketing or related field
  • 3-5 years of relevant experience or equivalent combination of work and education experience
  • 1-3 years of experience in copywriting and proofreading
  • Exceptional written and verbal communication skills
  • Ability to meet tight timelines
  • Strong analytical skills. Ability to analyze data and make recommendations
  • General knowledge of WordPress and Hubspot preferred
  • Have a drive to create new and fresh content with the end user and client in mind
  • Must be self-motivated, team oriented, have a collaborative approach to creative development.
  • Drive to create new and fresh content with the end user and client in mind.
  • Must be self-motivated, team oriented, have a collaborative approach to creative development.

If you are interested in successfully growing with a fun, energetic, and creative team, please send your cover letter and résumé to eholdrege@idea-kraft.com with Marketing Coordinator in the subject. All applications will be reviewed and if interested you will be contacted.