We are thrilled to welcome Macon Richardson to our Idea Kraft team! Her years of experience with content marketing and writing for big brands and small brands alike will be an asset to our clients, and to our creative team.

What do you do at Idea Kraft?

I strategize and manage Idea Kraft’s social media channels, while also dabbling in social ads, newsletters, and other forms of digital marketing for our clients.

Favorite part of your job?

I’m lucky to be able to spend my work day engaging with corners of the Internet that interest and excite me. Working in a refurbished train station is pretty cool too.

What did you want to be when you grew up?

Archaeologist.

Favorite thing to do in Binghamton?

I recently relocated to the area, so I’m still exploring the city. My partner and I frequently end our day by walking to Rec Park, and it has quickly become a favorite part of my routine. I’m really into interior design, so I’m excited to trawl local antique malls as we decorate our new home. Oh! And I want to swim in the Ithaca gorges.

Guilty pleasure?

Any and all Bravo shows.

Favorite social platform?

Instagram for escapism and inspiration, Twitter for jokes.

Favorite accounts to follow?

@round.boys for cute animal content, @itsjoeyyu for illustration inspiration, @notallgeminis for astrology memes, @subwayhands for snapshots of NYC that tug at the heartstrings.
I follow over 1,000 accounts on Instagram and could go on for a while, so I’ll stop here.

Favorite pizza topping?

It’s controversial, but I love Hawaiian pizza.

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