The Organization

The Discovery Center is a hands-on interactive children’s museum, serving the Southern Tier of New York and Northeastern Pennsylvania. The 22,500 square foot space features exhibits that encourage play-based learning and foster creativity. Children are free to touch, to laugh, to manipulate and to explore the exhibits in a happy and safe environment.

The Design

By mixing beautiful photography of the exhibits with playful textural elements and subtle motion, we created an engaging homepage design that’s easy for visitors to navigate. The old website appeared outdated and lacked organization, so the goal of the redesign was to present a much cleaner, more modern layout that showcases the tactility, fun and interactivity of the museum.

The Experience

With a more engaging layout that’s consistent throughout the website, and improved hierarchy and calls to action, the new website better serves its intended audience. Relevant programs automatically populate on the homepage, exhibits can quickly be updated and featured, and events are easier to manage. This ensures current and up-to-date content. With the old system, the client had to log in to a separate platform to manage some programs. Now everything is in one place, providing a more cohesive experience for parents, visitors, and staff.

Before

Old Discovery Center website screenshot

After

The new Discovery Center website