When Cat lights launched their first product line of high quality and durable flash lights and work lights in 2013, Idea Kraft was there to help build the brand. By maintaining the values, integrity and reputation of Cat Brand, we were tasked with packaging design, sales and marketing collateral, website and video production. The work we created helped Cat expand into the global market.

As an internationally recognized brand, consistency was key across all brand materials and platforms. Ensuring that the Cat Brand was at the forefront was our mission in creating collateral that represented the durable and long lasting products.

From sell sheets and brochures, to packaging and displays, we carried the brand across many platforms. We were able to elevate the look by using high end photography to show the products in use to really highlight their capabilities. Packaging was designed in a way that showcased features, and provided a canvas that allowed plenty of space for multiple language translations.