News 2018-08-17T14:40:21+00:00

A Simple Guide to Brand Guidelines

June 12th, 2017|

The most important rule of branding is to be consistent in communicating your brand message, in the products and services you provide, in [...]

Meet Our New Partner: Chris Olsen

March 10th, 2017|

We are very excited to announce our new partner Chris Olsen.  He will be expanding Idea Kraft’s digital marketing services, while bringing years of hands on [...]

Erinn Harrington: Art Director

February 1st, 2017|

We are super excited to let you know that our Erinn has been promoted to Art Director at Idea Kraft. Erinn will be [...]

Best practices when shooting a video

November 28th, 2016|

  Shooting a good video begins weeks before you actually step into the client’s space. Before any filming, interviews are shot and editing [...]

Blurry Facebook Profile Images?

July 15th, 2016|

PROBLEM: We have noticed problems when uploading logo profile images using the recommended dimensions of 180px x 180px. Often times the logo [...]

Why Mood Boards Matter in Branding

May 4th, 2016|

Mood boards (sometimes called inspiration boards) are used in a variety of disciplines and for good reason. Our clients, very often don't have a [...]

2014 Binghamton Business Plan Competition

December 9th, 2014|

Yesterday Mayor David  joined the Binghamton Local Development Corporation (BLDC) and SUNY Broome to announce Idea Kraft as the winner of the 2014 BLDC/SUNY [...]

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